About Us

We are engineers, dentists, and users aspiring to deliver the best whitening experience. Our team has studied the teeth whitening chemical process for over two decades. We have found that a high-quality gel, that is fresh, and used routinely as instructed, will deliver the best results.


​Our gels are manufactured in Canada, where every batch is tested for quality. We promise to deliver the freshest gels by manufacturing using a “just in time strategy”. We also insist on a continuous refrigeration of our whitening gels from the moment they are made, so that when you receive them on your doorstep just a few days later, you have the strongest product possible.


Our proprietary whitening products are strong enough to deliver the results that people want, yet gentle enough to provide them with the painless, pleasurable experience that they need.


The “Selfish” whitening system will elevate your smile. It may be used as a stand alone system, or in association with professional whitening.

Meet The Team


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